Paragon Software Group provides insight into advantages of image-based backup and recovery with new white paper

Data Protection Innovator Teams with Leading Publisher to Examine High-Value IT Channel Opportunities and Offer Best-Practice Guidelines for Ensuring Business Continuity

Irvine, CA, Feb 21, 2014 –  Paragon Software Group, a leader in data protection, backup and disaster recovery, today announced a new business and technical white paper designed to help solution providers, value-added resellers (VARs) and managed services providers (MSPs) guide clients through the advantages of image-based backup and disaster recovery (BDR) while also benefiting from high-valueupsell opportunities associated with the technology.

Now available as a no-cost download from the Paragon Software website , the new white paper, titled “Unbeatable Disaster Recovery for Your Clients,” was developed in conjunction with The Channel Company, publishers of CRN, XChange Events and other established channel brands. The white paper examines the advantages of image-based backup and recovery solutions over legacy file-based systems and explores ways that multi-tiered backup can ensure business continuity in a variety of situations for organizations of all sizes.

For channel partners, the technology offers a tremendous upsell value, says Suzanne Gehret, Marketing Manager, Paragon Software. “Most midsize and large businesses already have backup solutions in place. Yet many still rely on inefficient file-based backups, making them vulnerable to all the weaknesses inherent in these tools including slow system, bare-metal and Microsoft Exchange restores, and limited support for virtualized environments,” she says. “For the VAR or MSP that can demonstrate the benefits of image-based backup over their clients’ cur­rent solutions, the sales opportunities are significant because the need for robust recovery that natively supports both physical and virtual machines is increasing exponen­tially.”

Robust Support for Virtualized and Hybrid Environments

Today’s new breed of image-based backup solutions perform nearly continuousincremental backups of the entire disk or individual partitions, ensur­ing that an up-to-date snapshot is always ready to restore in the event of data loss or hardware failure. To help guide the IT channel through the technology, the white paper provides an in-depth look at Paragon Protect & Restore (PPR), a front runner in the market and Paragon Software’s latest backup and disaster recovery offering. PPR is targeted at the small to midsize business and mid-enterprise segments and designed to meet the most demanding needs of physical, virtual and hybrid server environments.

Golden Opportunity for the IT Channel

With PPR, a golden opportunity exists for VARs, MSPs and solution providers to transition both new and existing clients to a more robust approach to backup and recovery that maximizes performance and availability and reduces long-term storage costs, says Gehret. "As a 100 percent channel-driven company, we recognize not only how important it is to have the best technology in the BDR space, but we also offer the very best margins to our partners – from 45 to 60 percent on certain deals – combined with the most lucrative spiff program in the business for their sales people," she says.

Eliminating the risk of data loss continues to be a top priority for businesses today, and it’s incumbent upon the IT channel to stay abreast of the backup and restore technologies that best serve their customers, says Robert DeMarzo, SVP Strategic Content, The Channel Company.“We’re pleased to have played a key role with Paragon in developing this white paper in order to help the IT channel gain a better understanding of the technology landscape and the opportunities that are there for the taking,” says DeMarzo.

The white paper, now available via the Paragon Software website, can be accessed by clicking here.